26th August 2016 | Blog
We believe in the power of vitamins...
We set t plus up from the beginning with a mission to do good, as well as tasting good. That meant to do good for you guys through the way we blend our drinks, but also do good for others at the same time. Thats why we created the programme to ‘share the health’ through our partnership with charity ‘Vitamin Angels’who provide essential life changing vitamins to at risk children and mums around the world.
The lowdown Malnutrition is the number 1 cause of preventable child deaths in developing countries - Vitamin Angels is a charity created with the simple mission to “Help at-risk populations in need – specifically pregnant women, new mothers, and children under five gain access to lifesaving vitamins and minerals”. Through this they aim to reduce preventable illness, blindness, and in some circumstances death to create a healthier and happier world. They provide support to a staggering 48 million children in need in over 50 countries worldwide.
Vitamin A Our bodies use Vitamin A for many purposes and is usually found in rich foods such as leafy greens, carrots, fish and liver – foods that are expensive/difficult to grow in many parts of the world. If this essential nutrient is lacking whilst children are still developing, it can lead to the development of measles, diarrhoea or respiratory infections to the point where their lives are in serious danger. While the symptoms are not always visible, vitamin A deficiency puts the health and survival of children at risk every day. Currently it’s estimated that 150 million children aren’t getting the vital Vitamin A they need which is why Vitamin Angels was created. Vitamin Angels provide Vitamin A supplements that work to strengthen immune systems and fight off life threatening illnesses for children who don’t have easy access to foods with Vitamin A.
The t plus pledge: With every single box of t plus tea sold, we pledge to make a donation of £0.10 to Vitamin Angels. It costs around 20p to provide Vitamin A to one child for a full year during their most vulnerable years (6 months to 5 years). We donate 10p from every box sold, so 2 boxes of t plus sold means 1 child is supplied with Vitamin A supplements for a whole year. Simple!
We’re super proud to support this amazing charity in their incredible work to help children attain good health and the opportunity to lead meaningful and productive lives. We love seeing the difference that these all essential vitamins are making to thousands of people all around the world and will continue to do what we can to make a little difference in the world.